Online ad revenue for the top US players in online advertising; Google, Yahoo, Microsoft, AOL has stopped in its tracks for Q3 of 2008. Less money for them means less money to be dispersed to bloggers and other ad-revenue based websites. Numbers wise, online ad growth from Q3/Q4 2007 was recorded at 12%, where as Q2/Q3 2008 was <1%.

 We all know the economic situation has affected the US badly and these are some of its effects. What we are seeing now will lead a trickling or ripple effect as dependencies across borders are starting to feel some of that weight bearing down.