Technorati recently published part 1 out of 5 of their annual “state of the blogosphere”. here’s the higlight of it all, there is a glimmer of hope in the dark clouds (for me at least) because Technorati says
“Blogs are Profitable!”
“The majority of bloggers we surveyed currently have advertising on their blogs. Among those with advertising, the mean annual investment in their blog is $1,800, but it’s paying off. The mean annual revenue is $6,000 with $75K+ in revenue for those with 100,000 or more unique visitors per month. Note: median investment and revenue (which is listed below) is significantly lower. They are also earning CPMs.”
Remember that these include both professional and corporate blogs, the buggers who actually do some work instead of just re-writing an already written piece (waitaminute thats me). I have no ads but a big blue colored survey form asking if i’m a dude or babe (im sure all of you know what that is).
*Graphic from Technorati
Nevermind, lets keep going. Asian bloggers make up only a small piece of the pie. is it possible that thats because the chinese/jap/korean/communities are not indexed using technorati? Can someone confirm this?
ANyway, based on the survey they conducted on ASIAN bloggers, here are some interesting facts.
We are Single, Male, aged between 18-34, and we are well educated College Grads
Ha ha.. Throw in tall, dark & handsome and it sounds like stats from a dating site to me. At least now girls know where all the “good” men are hiding - in Starbucks hunched over a mochacino. On average, we get more unique pageviews than our American and European counterparts AND we are more inclined to publish ads and make more money!
*Graphic from Technorati
Thats pretty much all that interested me, i’ll give my “warped” opinions again once the other parts are released. Meanwhile if you like, visit Technorati to read the full article:
http://www.technorati.com/blogging/state-of-the-blogosphere/who-are-the-bloggers/
Comments
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which part u want? the leng jai bloggers? starbucks plenty. next time u see a guy on a laptop, go say hi, Statistically Speaking, he should be single. hahaha.
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i wonder how this compares to the 2011 ratings, in 2008 cpms and cpc were so much higher. it would be very interesting to see the difference